Netflix faces locally-made quota in EU

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The European Commission wants greater prominence given to locally-made content

On-demand video streaming services face a call that at least 20% of the catalogues they offer to EU subscribers should be made locally.

The European Commission has also proposed that the programming must be given “good visibility”.

The move would affect US-based services including Netflix and Amazon Prime Video.

However, one expert suggested the new rules might not have as much impact as intended.

The call is part of a proposed update to the 28-nation bloc’s Audiovisual Media Services directive.

Other measures include:

• a requirement that video-sharing platforms including YouTube adopt “better” measures to protect minors from violent content and people of all ages from clips that act as an incitement to hatred


• a call for the creation of new symbols or phrases that would warn viewers of potentially harmful video content – such as bad language, sex or drugs – that would be used across the EU by both broadcasters and internet-based platforms


• the ability for TV broadcasters to have more flexibility as to when they show adverts

More to follow

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Netflix faces locally-made quota in EU
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