Gucci warns HK shops on funeral fakes

Italian luxury goods maker Gucci has sent warning letters to Hong Kong shops selling paper versions of its products as offerings to the dead.

Paper replicas of items like mansions, cars, iPads and luxury bags are burnt in the belief that deceased relatives can use them in the afterlife.

Demand for these products is highest during the Qingming “tomb-sweeping” festival, which happened last month.

The shops were sent letters but there was no suggestion of legal action.

“We fully respect the funeral context and we trust that the store owners did not have the intention to infringe Gucci’s trademark,” Gucci Hong Kong said in a statement.

“Thus a letter was sent on an informational basis to let these stores know about the products they were carrying, and by asking them to stop selling those items.”

Gucci has not said which shops or how many had received the letter.

In Hong Kong, some of the shops that had reportedly received the letters had removed their Gucci wares. But other brands, including Louis Vuitton, Yves St Laurent, Burberry and New Balance, were still on sale.

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